These days, nearly everything is done online, and shopping is no exception. After all, it offers an unparalleled level of convenience. For this reason, there’s no better time to get on the ecommerce bandwagon. Whether you’re selling footwear or salad dressings, allowing your target audience to make purchases through your online domain will allow you to build brand awareness, connect with more prospects, and increase sales.
However, to achieve success, you must have a good web design. When you get right down to it, you’re more likely to attract customers if your website is as aesthetically pleasing as it is easy to navigate. Conversely, you’ll push them away if it isn’t. To that end, here are a few tips to keep in mind when building your online store.
1. Make it inclusive and accessible
It isn’t surprising that more and more businesses have begun to implement accessibility features and promote inclusivity with their online properties. Spurred by legal affairs like the lawsuit against Domino’s Pizza and the prospect of tapping into a potentially large market, companies are now making it easier for people with disabilities to interact with their sites. And as an ecommerce business, so should you. Retailers were and are very prone to having claims brought against them. Spiceology, for instance, rushed website design decisions in time for the holiday sale season, which resulted in a lawsuit. They had to make quick changes. Israeli-based accessiBe have positively-impacted ADA lawsuits, and Spiceology – as have many companies – sought their expertise too, which they have been impressed with.
Luckily, it’s neither as hard nor as complicated as it sounds. With AI-based technological solutions simplifying the work of making websites accessible to those with impaired vision, you can avoid being sued for lack of access without spending too much time and money in the process. More importantly, it’ll open your business up to a larger demographic.
Keep everything simple
When designing a website, less is usually more. The more elements you have on your web pages, the more complex and overwhelming it can be to users. It can also cause slowdowns that could lead to customer frustration. So make sure that you keep everything as simple as possible. You can do away with all the unnecessary elements — a simple site can encourage people to perform actions more than one that’s too complicated.
2. Prioritize branding
Consumers will always prefer established brands over faceless businesses, especially when shopping online. Trust is a major concern for users looking to purchase goods over the World Wide Web, after all. Therefore, if you want to draw them in, you’ll need to improve your branding because it’s essentially your business’s DNA; it’s what the company is about. It plays a bigger role in building connections and strengthening relationships more than you might think.
In terms of web design, it’s all about infusing elements that define the business into its online domain. From the logo and font to the colors used, including branding, the simple things can make a difference to your ecommerce website.
It can be a tricky affair to design a website, especially for an ecommerce business. However, with the tips mentioned above, you’ll be able to create a site that isn’t only aesthetically pleasing, but also simple to navigate and memorable.