BLEND IMAGES SELECTS DIGITAL RAILROAD TECHNOLOGY

Blend leverages Digital Railroad’s imaging workflow solution to streamline distribution costs for their ethnically diverse royalty-free images

New York, USA – Digital Railroad, Inc., the leading provider of Web-based application services for the professional photography industry, today announced that Blend Images, which focuses on ethnically diverse business and lifestyle imagery, has chosen Digital Railroad’s technology as the solution to significantly improve productivity, while minimizing business and workflow costs. “Our goal is to most efficiently distribute our photographers’ images to the widest buying audience around the world, and Digital Railroad is the best solution on the market to solve all of our needs,” said Rick Becker-Leckrone, Blend Images. “Our photographers, editors and production team work in several different locations and can access our archive management tools from any web-connected computer in the world. Digital Railroad is both a powerful and affordable solution to the multifaceted online archiving challenges that photographers, agencies and buyers face every day.”

Like many agencies, Blend Images has the monthly challenge of distributing thousands of images in multiple resolutions to dozens of sub-agencies around the world. Unlike any other web-based archiving solution, Digital Railroad enables agencies to upload once to their personally branded archive and, with one click, distribute to many, therefore minimizing almost 90% of an agency’s traditional production costs.

Archives powered by Digital Railroad also uniquely enable photo buyers to use a single membername and password at all times. This provides buyers with a portable, personal workspace for easily managing lightboxes, pricing requests, and high-resolution downloads. Buyer-friendly workflow tools are critical for any photographer or agency to efficiently sell their images online.

“We are honored to solve the technology challenges of Blend Images,” said Evan Nisselson, founder and chief executive officer of Digital Railroad. “Their ethnically diverse business and lifestyle imagery is also an exciting addition to our member network of imagery.”

About Digital Railroad
Digital Railroad is an application services company that is dedicated to solving the critical technical problems facing the creators and buyers of digital imagery. Members presently span 40 countries and across a range of subject categories, including Sports, News, Commercial, Nature, and Stock. Digital Railroad’s unique, comprehensive suite of online services transforms the way photographers and agencies manage, market, and sell images to photo buyers worldwide. For more information, visit www.digitalrailroad.net.

About Blend Images
Blend Images, LLC, is a stock photography content development company with an exclusive niche focus on ethnically diverse business and lifestyle imagery. For more information, visit www.blendimages.com.