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| Management Board of Advisors Careers In the News Press Releases Marketing Resources |
Powerful. Beautiful. Useful. Creative. Fresh. Unique. Global. But why read about the Rights-Managed (RM) images in Marketplace? See some great images; they speak for themselves. License images from Marketplace for your projects in the busy seasons ahead. Royalty-Free Images in Marketplace: Why You Should Buy From Us!
As an image buyer, you know that there are times when the best solution to your design challenge is a Royalty-Free image. So, why should you license from Marketplace when there are, seemingly, hundreds of online stock sources offering Royalty-Free images? When you license RF images from Marketplace, 80% of the image sale goes to the photographer or agency. When you buy from us, you are paying the photographer more without spending more. It sounds so simple doesn't it? Simple and true. Break the habit — buy your RF images from DRR.NET Marketplace. Meet the Digital Railroad User Experience Design Team
User Experience Design Team: Eileen Ward, Annabel Laramee, A key part of the Digital Railroad community is the people who work at DRR.NET. Over the coming months, we are going to introduce you to our teams, and give an overview of how they work. We start with the User Experience Design team. The Digital Railroad User Experience Design team focuses on a user-centered design approach. What does that mean? Here is the answer as expressed by Leigh Allen-Arredondo, User Experience Director:
"One of the tenets of user-centered (or customer-centered) interaction design is that you have to know the people using your products, and keep getting to know them. Interviewing users, creating and updating their profiles, getting feedback on concepts, and testing designs and prototypes are all essential design and usability tools that we employ here in the User Experience team. We put a lot of effort into discovering who our users/customers are, what they want, and what works for them. We've talked to photo buyers, editors, researchers, designers, and art directors across the U.S. and Europe. If we haven't heard from YOU yet, please tell us what you think!"
How to Pay Photographers More (Without Spending More)
Make a great business decision today. Make the decision to pay photographers more without spending more. Our business model is simple: a small, agile company that provides technological and marketing services to the photographers in exchange for a reasonable transaction fee. When you license images from Marketplace the photographer gets 80% of the license fee. The large online stock agencies share about 25% of the fee with the photographer. License from Marketplace and pay the photographer more without spending more — it's simple. User Education: A Refresher Course on Rights-Managed and Royalty-Free License Models for Stock ImagesWhen you "buy a stock image" you are licensing the right to use the image from the copyright holder. There are two common models of licensing: Rights-Managed (RM) and Royalty-Free (RF). Your choice of license is influenced by your image needs and your intended use of the image. This article is designed to give you a brief refresher about the two license types, when you might want to choose one over the other, and what the advantages of each are. RF is the simpler of the two models. When you license an RF image, you pay a single amount and can use the image as often as you want, in any media, forever. Normally, the only limitation to RF licensing is defamation, testimonials, and pornographic use of the image. On the upside, RF image licenses are often less expensive than RM image licenses. Also, the models and locations in the RF images have model and property releases. On the downside, RF image licenses cannot be exclusive or limited in any way. You don't have exclusive rights to that image; any other buyer can license the same image. A popular image might get "hot" and be used often in a short amount of time. The Rights-Managed (RM) license model is more complex. RM images fall into two large categories:
Often the photographer designates an image as RM because of the perception that the image is of higher quality than a similar RF image. The cost of a RM license will vary based on the use, specifically:
For example: The cost of licensing an image to advertise a worldwide brand of soft drink on the inside, front cover of a national consumer magazine in the United States in every issue for three months is going to be considerably higher than the cost of licensing the same image to advertise a local construction company in the business section of a newspaper in rural Tuscany for one issue. The RM model also gives the image buyer the choice of levels of exclusivity. As we stated earlier, an RF image cannot be licensed for any exclusive use. Commonly, the negotiations for exclusivity of an RM image follow the same rules that are applied to usage. The buyer may want to get exclusivity for a defined period of time, for a certain kind of exposure, for a certain kind of industry, or all three. Exclusivity allows a buyer to be assured that the image is associated in the viewer's mind only with the product brand or service being advertised. There are more complexities that we have not covered in this short article, but these are the basics. We hope you found it useful.
Photo Research Available at DRR.NET Marketplace:
Questions or comments regarding any of the items mentioned in this newsletter? We are always ready to help. Copyright © 2007 Digital Railroad. |
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