Railmail from Digitalrailroad.net

August 6, 2007

Dear %%firstname%%,

We have had a very busy summer at Digital Railroad: building new features, marketing to the Marketplace buyers, signing up new members, and creating new opportunities for you the archive members. The days are long, but job satisfaction and morale are high. We hope you have had a good summer as well. Enjoy the latest news.

The Digital Railroad staff

Marketplace News

Our Buyer Members are working with the Marketplace sales team to search for and request searches for a wide variety of images. Here is a quick overview of a recent selection of requests.

Creative Royalty-Free Images of leg in cast Antique mortar and pestle Profile of diver with swimmer in background (overhead shot) Winter and snow fun Winter and Christmas images; contemporary and vintage (for French agency) Health Care: Adult in hospital bed with grieving family Adults on vacation (for travel agency) Washington, DC

Editorial Editorial images: Cairo people and location Underprivileged child in domestic setting African-American kids in school settings Extensive requests for over 40 different images related to women's health and fitness Images of 4-5 year old child Business people rejoicing Specific recording artists Construction sites

Travel Specific US locations, lifestyles, and sites Specific locations for covers of widely used travel guides Caribbean Islands: Martinique and Trinidad/Tobago Las Vegas Pench India Tiger Reserve Galapagos Islands San Francisco Barcelona

Member Education

Microsoft Pro Photo Summit

Evan Nisselson presents to the Pro Summit

Microsoft hosted the 2007 Pro Photo summit in Redmond, Washington, USA. Digital Railroad staff from our Seattle office and CEO Evan Nisselson attended the summit and gathered lots of information to share with our members. Evan Nisselson also participated on the opening panel discussion: The Need for Speed. The panel discussed and demonstrated how technology has improved the ability for photographers to get their images published quickly.

Evan Nisselson presented to the Pro Summit a recent example of how Digital Railroad technology allowed a member archive to get news photos to newspapers and magazines around the world at blinding speed:

There was a terrorist attack at the Glasgow International Airport on June 30. An SUV with explosives was driven at the entrance and caught fire, but failed to explode and the terrorists were captured.

Universal News and Sport, a Scottish News Agency and a Digitalrailroad.net member, shot a set of photos during the attack. Soon after, the images were rushed to the agency and uploaded to Universal's Digitalrailroad.net archive using technology available to all of our members.

Within two hours of the upload Universal was negotiating rights (upwards of six figures in US dollars) for the images on four continents and Australia.

The images illustrated the seriousness of the attack in news stories around the world. Below is a screen shot of the archive with one of the images.

The images were published in:
London Times — Front Page
Daily Telegraph — Front Page
New York Times — Front Page
Stern Magazine (Exclusive in Germany)
All major Australian newspapers including Sidney Morning Herald

Nissleson's presentation clearly demonstrated to the community of the technological benefit of a Digitalrailroad.net archive to an individual photographer or agency to get images to world markets quickly and easily.

Metadata and Orphaned Works
Metadata was a topic for many panel discussions. The value of good metadata is a topic we discuss frequently in this newsletter. Buyer Members cannot find images on Marketplace if the metadata or the keywording is poor. For a refresher on information we have published before please visit our newsletter archive on our marketing resources page.

During the Microsoft summit another aspect of this issue was discussed in a panel called Copyright and Orphaned Works. We cannot cover this topic in depth in this newsletter, but we want to share with you a brief overview of some important issues surrounding "orphaned" works and legislation associated with it.

Essentially there is proposed legislation that would allow a potential user of any work or image to use the work without fear of violating a copyright if the copyright holder could not be identified or found.

The work without an identified copyright holder is considered to be "orphaned."

How does a work, be it a written work or an image, become orphaned? Images are orphaned when the metadata associated with it is incomplete or is stripped away with no traceable information.

To lessen the possibility of this happening, Digitalrailroad.net archive members should add complete metadata to their image uploads. The more complete the metadata the less chance an image can become orphaned. For more information on the issue of orphaned works please see this article from the US Copyright Office (PDF Download).

Aperture Users Professional Network: National Seminars

Aperture from Apple is one of several excellent digital workflow tools and Digital Railroad encourages our members to use the software that works best for them.

Currently our partner Aperture Users Professional Network (AUPN) is presenting an excellent one day seminar at several locations across the United States called the Aperture Road Tour. Digital Railroad is proud to be a co-sponsor of the event along with Epson, X-rite, and Peachpit Press, and Digitalrailroad.net members receive a substantial discount on the attendance fee.

The Aperture Road Tour will cover all of the aspects of digital imaging in one seven-hour day. Training includes all Aperture's key features as well as a complete and easy-to-follow explanation of color management, printing, archiving, and output. Sessions will include image capture, keywording, captioning, image management, editing, output, and archiving. The seminars are taught by:

• David Schloss — Executive Director of the Aperture Users Professional Network. Schloss is the former Technology Editor of Photo District News magazine and is the author several books on Digital Workflow including Blue Pixel Personal Photo Coach: Tales from the Digital Trenches.
• Brett Wilhelm — Photographer and technology director for Rich Clarkson and Associates, LLC, a photography and publishing firm based in Denver, CO. For most of the last decade, Wilhelm has also directed RCA's highly successful Summit Series of Workshops.

Price for the seminar for Digital Railroad Members is $49.00 US. Regular price $99.00.

Seminars are currently scheduled in the following US cities:

Boston, 8/11	Fort Lauderdale, 9/9
Denver, 8/19	Los Angeles, 9/9
Washington, DC, 8/19	Dallas, 9/16
Salt Lake, 8/26	San Francisco, 9/16
Savannah, 8/26	Chicago, 9/23
New Orleans, 9/2	Seattle, 9/23
San Diego, 9/2

Call for Photo Submission for Marketplace Members

Are you submitting images to Marketplace? If you are, then we have an opportunity for you! Digital Railroad will be exhibiting at Visa pour l'image in Perpignan, France this September. For those not familiar with the event, the world's most talented photojournalists descend upon Perpignan once a year to network and find distribution channels for their work. Each night of the exhibition there is a three-hour outdoor slide show to showcase photography from the past year. Typically, several thousand people attend each night from all over the world. The event organizers have asked for help in collecting imagery for chronological slide show. Please view the topics below and, if you have images that match, please share a lightbox of your images with the username "editorial."

Instructions for sharing a lightbox are provided after the topic list.

Images needed must have been created in July 2007

• SAILING/AMERICA'S CUP. Alinghi (Switzerland) wins the 32nd America's Cup, beating Emirates Team New Zealand.
• GAZA/JOHNSTON. Alan Johnston, the BBC correspondent in Gaza, released by Hamas after being held for more than 3 months.
• VATICAN/TRADITION. Pontifical decree published by Pope Benedict XVI authorizing the Latin mass.
• CYCLING/TOUR DE FRANCE. Start of Tour de France. Scandals, doping, crisis for the world of cycling (e.g. Vinokourov); last stage in Paris on July 29.
• MUSIC/LIVE EARTH. Concert held simultaneously in different countries, to raise awareness on global warming.
• BOEING/787. First test flight of the Dreamliner — Boeing 787 near Seattle.
• PAKISTAN/RED MOSQUE. Pakistani army attack on the Red Mosque in Islamabad. The radical cleric Abdul Rashid Ghazi was killed during the attack.
• ALGERIA/BOMB ATTACK. Suicide attack targeting military barracks in Lakhadaria; toll: 10 dead, 35 injured. Al Qaeda claims responsibility.
• IRAQ/PHOTOGRAPHY. Death of Reuters photographer Namir Noor Eldeen, aged 22. He and his driver were killed in a car bomb attack. A total of 192 journalists have died in Iraq.
• UNITED KINGDOM. Flooding across the country.
• INDIA/ PRESIDENT. Pratibha Patil elected president
• TURKEY/ELECTIONS. Clear victory for the Islamist AKP in the legislative elections
• BULGARIA/CECILIA SARKOZY. The five Bulgarian nurses and Palestinian doctor released in Tripoli after negotiations conducted between the EU, Qatar and Libya, and after the high-profile intervention of Cecilia Sarkozy (a discreet heroine!).
• FRANCE. Death of Michel Serrault.
• SWEDEN. Death of Ingmar Bergman.
• ITALY. Death of Michelangelo Antonioni.

To share your images

1. Create a lightbox of images for one of the Visa pour l'image topics above.
2. Save the lightbox with your name and the topic (for example Tinervin-SAILING/AMERICA'S CUP).
3. From the Lightbox menu, choose Share lightbox.
4. In the New tab, add "editorial" to the Emails or Members list, and then click Add Recipient(s).
5. In the Permissions box on the right, select Download from the pull-down menu next to the editorial recipient.
6. Add your subject and comments.
7. Click Share.

Tip of the Month

Inviting a client to your archive or Marketplace

Inviting clients to register on your Digitalrailroad.net archive allows them to see any or all of the images in your archive — you control their access. Also, when they register on your archive, you can view their activity — downloads and licensing — and you have their contact information. In short, you are connected to your clients via the World Wide Web.

Anyone can search images without registering but registration provides numerous benefits, including the ability to: save photos in personal lightboxes, send image requests, view private images provided just for you, and license images for Rights-Managed or Royalty-Free use.

Now, how do I get someone to register with my archive?

To invite clients to join your archive:

1. Go to My Site Production.
2. From the Archive Administration menu in the left pane, click Manage Archive Members.
3. From the expanded Manage Archive Members menu, click Invite Archive Member.
4. To determine whether the person you are inviting already has a Digitalrailroad.net membername and password, enter that person's email address in the form field and click Submit.
5. If a Digitalrailroad.net member with a matching email address is found, the "Search Results: Member Found" screen will appear, along with a pre-populated email inviting the member to join your archive. If you choose, you can add more text to the email form.
   Note: If the client you are inviting is not a Digitalrailroad.net member (and a matching email address is not found), you can create an account for your client by simply filling in that person's name and clicking Invite Member. Your client will receive an email with a link to your site where he/she can accept your invitation.
6. Click Invite to My Archive to send the invitation.

To see if your invitations have been accepted:

1. Go to My Site Production.
2. From the Archive Administration menu in the left pane, click Manage Archive Members.
3. From the expanded Manage Archive Members menu, click Manage Invitations.
4. All your clients will be listed along with the status of their invitation: pending or accepted. Accepted individuals will then show up under your archive's Unassigned Members list.

How can I give someone full download access to my archive?
There is an easy three-step process to grant a client, or a group of clients, full download access across your entire archive:

1. Create a member list.
2. Create a publishing shortcut to give that member list full download access.
3. Publish your groups using that publishing shortcut.

For example, let's give full download access to your Download Permissions list.

1. First, we have to create this member list:
   • Go to My Site Production.
   • From the Archive Administration menu, click Manage Archive Members, and then click Create Archive Member List.
   • Name your list "Download Permissions," and give it a description that will let you know what the list designates.
   • Click Save.
   • Click Back to Member Management.
2. Let's add members to this list:
   • Expand the Unassigned Members list, and then check the boxes next to the members that you want to add.
   • Click Move Checked.
   • Select Download Permissions from the drop-down list, and then click Move.
   Next time you want to give your other clients full download permissions, all you need to do is add them to this member list.
3. Now, let's give this list full download access by creating a publishing shortcut called "Download Permissions":
   • From the Production Tools menu (on the left side of the page), click Manage Publishing Shortcuts, and then click Create New Shortcut.
   • Check the box next to the name of the list that you want this shortcut to apply to (in this example, the "Download Permissions" list). That list's name will appear in the window on the right where you can set the permissions that you want to apply to the group.
   • From the drop-down list, click Download, and then click Create Shortcut.
   • Name the shortcut "Download Permissions," and then click Save.

The next time you publish a group that you want to give those members of your Download Permissions list access to, you can publish using this shortcut:

1. Go into the unpublished group.
2. Click Publish First Selects.
3. Select Saved Shortcuts, and then and select your Download Permissions shortcut from the drop-down list.
4. Click Publish Now.

You can also go back to the groups that you have already published and retroactively give other permission lists the ability to download. Now, your trusted clients will be able to download from any of your groups when they are signed in.

As always, if you have questions, please email support@digitalrailroad.net.

Events

USA

October 18-20, 2007
PhotoPlus
New York City, USA
For complete details on our events, visit our Web site.

EUROPE

September 3-9, 2007
Visa pour l'image
Perpignan, France
For complete details on our events, visit our Web site.

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Questions or comments regarding any of the items mentioned in this newsletter?
Please contact us at membernews@digitalrailroad.net.
We are always ready to help.

Copyright © 2007 Digital Railroad. All Rights Reserved.