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Arsineh currently lives and works in Yerevan, Armenia where she co-founded Deem Communications, a PR, Marketing, and Advertising Agency. As Creative Director, Arsineh is involved in design, concept development, image building, identity branding, and creative direction of other designers as well. For personal interest, Arsineh always had a passion for photography and continues to share her work with the world while also incorporating it into her design work.
Arsineh has also been very active in Armenian organizations throughout the world such as the Armenian National Committee of America, Armenian Youth Federation, The Armenian Weekly Newspaper, the Armenia Tree Project, Armenian Library and Museum of America, Sayat Nova Dance Company, Project SAVE and more. From politics to planting trees, her versatility has proven to be an asset to many of these institutions.
She has also worked on a number of music projects such as Pomegranate Music. In 2002 and 2005 she received the Armenian Music Award for Best Album Cover for “Gor Mkhitarian - Yeraz” and “Fortress City - Various Artists” and was nominated for the same category in 2003.
During her years working for the Armenian National Committee of America, Arsineh was also instrumental in preparations for the Annual SOULS Benefit Concerts featuring Grammy Award winning heavy metal band System of a Down, as well as their participation in grassroots advocacy efforts in Washington, DC.
This website documents and shares her Armenian experience of wherever she is in the world. It shocases her range photography extending from politics to nature, to architecture, to the human spirit, to music, to struggle, to culture, to love and life.
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